
29 March 2009
28 March 2009
21 February 2009
Group Level Square 1 (A10)
I. Site Overview1. The square is located within Block A10 in Pudong Section, to the south of east end of the Elevated Expo Boulevard.
2. It covers an area of around 1,300 square meters, with the stage and support areas of no more than 150 square meters.
3. Performances will be offered here during the Expo except the peak days.
II. Technical Configuration
1. Stage
Standard Configuration:
1) The stage will be built up as required during the Expo (184 days), and be dismantled in some special cases.
2) Provide support area.
2. Stage Structure & Lighting
Standard Configuration:
1) Structural Configuration: Be built up as required during the Expo (184 days).
2) Size: TBD
3. Sound System
Standard Configuration:
1) Line Array System
2) Monitor System
3) Power Amp
4) FOH Console
5) Effects System
6) MIC
4. Lighting System
Standard Configuration:
1) Lighting Console
2) Dimmer Rack
3) Moving Light
4) Par Can
5. Power Supply
Standard Configuration:
1) Power load: 200KW
2) Three-phase and five-wire system
3) Single phase: 220V
III. Performances
1. Small scale performances
2. Accommodate about 30 performers and 600 audiences
Group Level Square 2 (A03)

I. Site Overview
1. The square is located within Block A03, with the Elevated Expo Boulevard on its north side and Gao Ke Road (W.) on the east side.
2. It covers an area of around 2,000 square meters, with the stage and support areas of no more than 100 square meters.
3. Performances will be offered here during the Expo except the peak days.
II. Technical Configuration
1. Stage
Standard Configuration:
1) The stage will be built up as required during the Expo (184 days), and be dismantled in some special cases.
2) Provide support area.
2. Stage Structure & Lighting
Standard Configuration:
1) Structural Configuration: Be built up as required during the Expo (184 days).
2) Size: TBD
3. Sound System
Standard Configuration:
1) Line Array System
2) Monitor System
3) Power Amp
4) FOH Console
5) Effects System
6) MIC
4. Lighting System
Standard Configuration:
1) Lighting Console
2) Dimmer Rack
3) Moving Light
4) Par Can
5. Power Supply
Standard Configuration:
1) Power load: 200KW
2) Three-phase and five-wire system
3) Single phase: 220V
III. Performances
1. Small scale performances
2. Accommodate 30~40 performers and about 400 audiences
Asia Square (A03)


1. Asia Square is located within Block A03 in Pudong Section, to the east of China Pavilion, with its north side adjacent to Bei Huan Road, and south and west ends connecting to the Elevated Expo Boulevard.
2. It covers an area of around 5,000 square meters, with the stage and support areas of no more than 300 square meters.
3. Its design focuses on Asian urban square features. The stage comprises of two parts, one large (square) and one small (circular). The circular stage is uncovered, while the square one is designed with a canopy. The square stage features oriental architectural elements, to represent the historic architectures of different periods in Asia, which are subtly incorporated into the stage background and displayed with modern technologies to highlight the historic and cultural scenes in Asian countries.
4. Admissible performers of 50-60 persons and audience of 1000 persons
II. Technical Configuration
1. Stage
Standard Configuration:
1) The stage will be built up prior to opening of the Expo Site, and be used for performances in the 184-day Expo season.
2) The stage consists of the arena stage and end stage.
3) Stage bearing capacity is 200Kg/m2
4) Provide support area, including prop room, staff lounge and dressing room.
Optional Configuration:
1) Elevating Stage
2) Revolving Stage
2. Stage Structure & Lighting
Standard Configuration:
1) Structural configuration: Be built up prior to opening of the Expo Site, and be used for performances in the 184-day Expo season.
2) Size: TBD
3. Sound System
Standard Configuration:
1) Line Array System
2) Monitor System
3) Power Amp
4) FOH Console
5) Monitor Console
6) Effects System
7) MIC
4. Lighting System
Standard Configuration:
1) Lighting Console
2) Dimmer Rack
3) Moving Light
4) Par Can
5) Leko Profile
6) Cyc Light
7) Flood Light
Optional Configuration:
1) Fresnel Spot
2) Follow Spot
3) Laser
4) Hoist
5. Video System
Standard Configuration:
1) Outdoor LED Screen
Optional Configuration:
1) Video Switcher
2) BETA Playback
3) DVD Playback
6. Power Supply
Standard Configuration:
1) Power load: 400KW
2) Three-phase and five-wire system
3) Single phase: 220V
III. Performances
1. Expo (thematic) month activities
2. Performances during the Expo (184 days)
3. Accommodate 50~60 performers and about 1,000 audiences
Overview of Expo Events
There are 33 to 35 venues for events during the 184 days of Expo. Providing three activities in each venue per day, there will be over 100 activities inside the Expo Site daily, and 20,000 activities during the whole Expo duration.
The Expo Site will attract 70 million visitors during the whole Expo duration, namely 400,000 visitors daily. The indoor event venues will attract 33,500 visitors and outdoor event venues 35,000 visitors. The event venues will attract over 200,000 visitors per day. The number of events to be conducted inside and outside the Expo Site before and during Expo 2010 is tremendous.
Types of Events
There are two types of events for Shanghai World Expo in general
● Events during the preparation for the Expo
● Events during the whole Expo duration
Events during the preparation for the Expo include anniversaries on April 30, 1000-day, 800-day and 500-day countdown, solicitation and release of the mascot and theme song, etc. The activities are mainly organized by the Organizer, meanwhile participants and other parties are welcome to participate in the design and staging of the events.
Events during the whole Expo duration fall into three categories, according to different organizing parties
● Events organized by the Organizer. There are seven primary events organized by the Organizer, including the opening and closing ceremonies, China National Day, opening and closing of the Expo Site, high-tech thematic show, new stage production and thematic events.
● Events organized by participants, including participating countries (regions), international organizations, cities and corporations, domestic provinces, autonomous regions and municipalities(including Hong Kong, Macau and Taiwan), such as National/Special Day and general events.
● Events organized by other parties, such as media groups, companies specialized in design, financing and operation of cultural events, advertising and PR companies qualified and interested in organizing cultural events, etc.
Shanghai IPR Joint Conference members visits the Bureau
The members from the Shanghai Intellectual Property Rights Joint Conference
Zhou Hanmin, deputy director of the World Expo 2010 Shanghai Executive Committee, delivers a speech on the meetingZhou reviewed the progress of Expo 2010's intellectual property protection after the successful bidding. He also revealed plans of intellectual property rights protection plan in the final stage of preparation and during the Expo 2010 such as establishing IPR protection volunteers teams and more public protection promotions.
The protection work needs the support from related state and city-level authorities to build a healthier intellectual property market, he added.
Shanghai Intellectual Property Rights Joint Conference was founded in 2004 and consists of all the major administrative authorities in Shanghai related to IPR issues. The organization has 23 formal member units and 8 other participating members.
The conference's member units which attended yesterday's meeting included Shanghai Industrial and Commercial Administration Bureau , Shanghai Copyright Bureau, Shanghai Intellectual Property Administration, Shanghai Customs and the Shanghai Greenery and Public Sanitation Bureau.
Intellectual property administration chief Chen said that the administration and the other member units of the Conference will fully support the intellectual property protection of Expo 2010.
The attendees of the meeting also talked about details of protecting IPRs of Expo 2010, including enhance market inspection and law enforcement. They also discussed promotional works for protecting Expo-related IPRs on April 26, the IPR Day in China.
Expo gives Jiangsu a chance to fight crisis
He made the remarks during a meeting of the province's Expo team in the provincial capital Nanjing on February 19.
Participation in the Expo 2010 will lead to closer economic ties between the province and other places of economic importance in the world.
The participation in Expo 2010 will also boost the cultural innovation industry and service industries and tourism in the province, he added.
Zhang also called on the related departments in the province to do preparation work for showcase the province’s characteristics in Jiangsu’s exhibition. The province should also fully exhibit its achievements in urban construction at the Urban Best Practices Area (UBPA) of the Expo site.
Model of France Pavilion revealed in Beijing
A model of France Pavilion in Expo 2010 was unveiled to Beijing people yesterday in the city's Ullens Center of Contemporary Art.Jacques Ferrier, the designer of the pavilion, introduced the innovative features of the pavilion to the people on the scene such as the French garden inside the 6,000-square-meter pavilion.
This design was selected from 49 candidates in France, a country which has hosted more Expos than any other countries. The pavilion combines intelligence with environment protection and attempts to find new links between culture and nature as well as between city and emotions.
It will also present France's contribution in the sustainable urban development as well as solutions to put people at the top priority of the development. The current design focuses on demonstrating a city which provides comfortable life and other sensual experiences to people in it.
Construction has started on the pavilion since November last year and the model will travel to other Chinese cities to promote the pavilion this year.
The exhibition in the pavilion will be open until April 6.
20 February 2009
Expo Shanghai Online
Expo fever sweeps Macau
People learn about Shanghai Expo via promotional boards
Haibao statue at Macau ' s downtown Senado Square
Haibao statue
A Haibao statue attracts a child
A child poses in front of a Haibao statue
People learn about Shanghai Expo via promotional boards
People learn about Shanghai Expo via promotional boards.
Expo promotional boards
Expo promotional flags"The Path to World Expo" exhibition at downtown Senado Square, Expo promotional boards and Haibao statues have attracted crowds of Macau residents and visitors.
A Macau resident surnamed Yang said he paid close attention to the latest preparations Shanghai was making for World Expo 2010 and that he planned to visit the city during the event.
Another resident surnamed Lin liked the Macau Pavilion designed, which takes the shape of a jade rabbit lantern. The design embodies China's traditional culture and at the same time, it’s also fun, she said.
The design was inspired by rabbit lanterns popular during the Mid-autumn Festival in south China in ancient times. In Chinese mythology, the jade rabbit is a guide at the front of Nantianmen, the door leading to a fairy land.
The week-long Expo promotion in Macau started on October 22. It features campus activities, lectures and exhibitions.
Macau unveils jade rabbit design for pavilion
artistic rendition of the Macau Pavilion
artistic rendition of the Macau Pavilion
artistic rendition of the Macau Pavilion
artistic rendition of the Macau PavilionThe design was inspired by rabbit lanterns popular during the Mid-autumn Festival in south China in ancient times, officials said. In Chinese mythology, the jade rabbit is a guide at the front of Nantianmen, the door leading to a fairy land.
The pavilion will be wrapped with a double-layer glass membrane and feature fluorescent screens on its outer walls. Balloons will serve as the head and tail of the "rabbit" and these can be moved up and down to attract visitors.
A spiral ramp will take visitors on a journey of Macau. A film about Macau will be screened on the roof of the pavilion.
Every visitor to the pavilion will receive a rabbit lantern.
The pavilion will be eco-friendly with recyclable construction materials as well as solar power panels and rain collection systems.
Provinces and cities in China will get 600 square meters each to showcase their varied cultures and traditions. The exhibitions of national participants will be held in a joint pavilion in the China Pavilion section with separate pavilions for Hong Kong, Macau and Taiwan.
Expo fever reaches Macau trade fair
the Shanghai World Expo exhibition
A visitor from Greece finds her country from all the Shanghai World Expo participants
Opening ceremony of the 13th Macau International Trade and Investment FairA Shanghai World Expo exhibition opened at the largest annual trade and investment fair in Macau yesterday
The exhibit was being held in a 500-square-meter area at the 13th Macau International Trade and Investment Fair.
The Shanghai Expo exhibit features a virtual tour of the Expo 2010 site, models of national pavilions as well as progress updates.
The Special Administrative Region government has also arranged an exhibition on Macau’s Urban Best Practice Area exhibit, the Tak Seng On Pawnshop.
Macau will create a "visual presentation" of the restoration of the pawnshop, one of its most important cultural sites, at Expo 2010.
Tak Seng On Pawnshop was built in 1917 and was Macau's largest pawnshop in the first half of the 20th century. Its fortunes gradually declined until it was finally closed in 1993.
The special administrative government restored the old pawnshop in 2001 and turned it into a museum.
The facility has attracted more than 40,000 visitors since its opening in 2003.
Edmund Ho Hau Wah, Chief Executive of the Macau Special Administrative Region, and Francis Tam Pak Yuen, Secretary for Economy and Finance of Macau, visited the Shanghai World Expo exhibition on the fair.
The 13th Macau International Trade and Investment Fair will be held from October 23 to 26.
Expo campaign rolls into Macau




scene of the opening ceremony of the exhibition
Officials learn about the master plan of the event.
Officials tour the exhibition.
Shanghai Executive Vice Mayor Yang Xiong addresses the signing ceremony.
Francis Tam Pak Yuen, Secretary for Economy and Finance of Macau addresses the signing ceremony.
Hong Hao, director of the Bureau of Shanghai World Expo Coordination
model of the Macau Pavilion
statue of Shanghai Expo mascot Haibao
Performances before the ceremony attract huge crowds.
Visitors have a look at the model of the Macau Pavilion.
"The Path to World Expo" exhibition opened in Macau yesterday, marking the start of a week-long promotional campaign in the special administrative region.
The exhibit at downtown Senado Square, or Senate Square, is in an area famous for its historical buildings and organizers hope to explain the links between the World Expo and the protection of historical and cultural relics.
The campaign includes campus activities and lectures.
Shanghai Executive Vice Mayor Yang Xiong said yesterday that Macau has a profound history with a mixture of Eastern and Western cultures. He expressed hope that the promotion would raise awareness of Expo 2010 and deepen exchanges between Shanghai and Macau in economic, social and cultural fields.
Francis Tam Pak Yuen, Secretary for Economy and Finance of Macau, said the special administrative region has prepared for its participation and would take the chance to strengthen ties with various parties at home and abroad.
Edmund Ho Hau Wah, Chief Executive of the Macau Special Administrative Region, was present at yesterday's ceremony.
Promotion Plan
After official participants confirm their intention to participate in Expo 2010, the Organizer shall provide support and assistance for their promotion events or other relevant activities concerning Expo 2010 as necessary and appropriate, including the use of Expo 2010 symbols, authoritative information about the progress of preparations for Expo 2010 and assistance for event or activity organization. If there is any special need, official participants may refer to the Organizer for help.
If official participants need the help of the Organizer when they are holding promotion events concerning Expo 2010 in China or abroad, they may contact the Organizer, and the method of contact is provided hereunder.
2. Assistance for Overseas Media
The Organizer shall provide assistance for overseas media that would report news and cover features on various themes concerning Expo 2010 during the preparatory stage and the duration of Expo 2010. For detailed information, please refer to the official website of Expo 2010: www.expo2010china.com.
2.1. During the Preparation for Expo 2010
The Organizer shall set up a news center in its office zone to facilitate reporters who cover the preparatory program of Expo 2010. If there is need for an interview, the media organization in question may contact the Organizer directly. The Organizer may also, as necessary and appropriate, issue an official invitation for interview to the overseas media organization that has made the application. The invited media organization or reporter may then apply for visa to the Chinese Embassy in their country by the letter of invitation. The reporting activities of overseas media organizations and reporters concerning Expo 2010 are subject to the arrangement of the Organizer.
2.2. During Expo 2010
In the duration of Expo 2010 (May 1 to Oct. 31, 2010), the Organizer shall set up a news center in the Expo Park to facilitate the reporting activities of reporters. Exact administration rules for media activities and interviews shall be released on the official website of Expo 2010 by the end of 2009. We hope that official participants and overseas media organizations and reporters check the updated information on the official website of Expo 2010, or inquire the Communication and Promotion Department of the Organizer by e-mail, telephone, fax and other means.
3. Method of Contact
The method of contact for inquiries concerning this document is as follows:
Communication and Promotion Department
Bureau of Shanghai World Expo Coordination
Expo Mansion, 3588 Pudong Road (South)
Shanghai 200125
People's Republic of China
Contact Person: Mr. YU Zhenyu
Tel.: +86-21-22062328
Fax: +86-21-22060645
Email: yuzhenyu@expo2010.gov.cn
GK Design to design all public signs for Expo Shanghai
GK Design Group becomes design service supplier of Expo Shanghai’s public sign system.
Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, is talking with Kazuo Tanaka, head of GK Design Group.Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination, signed the contract with GK Group on behalf of the bureau.
The fact that a Japanese company has been invited to design the public sign system of Expo Shanghai reflected that this Expo is a stage for the whole world, Chen said.
“GK Design Group had designed many impressive public signs for the Expo Aichi and its new status as the public sign system designer for Expo Shanghai reflected its rich experience and outstanding ability,” he added. “I hope the designs by GK Design Group for Expo Shanghai will be a huge success.”
The head of the GK Design Group, Kazuo Tanaka, said: “China and Japan have had frequent cultural exchanges for a long time and in many aspects, China is the teacher of Japan. Our company feels honoured to take part in the work of Expo Shanghai and it is also a chance to show our gratitude for the teacher.
"Public signs are small but they are in large quantity, so they are important. The GK Design Group will spare no effort to create a top-class public sign system for Expo Shanghai."


















